Creativity Works

A creative industries focused employability programme supporting 17-24 year olds who are currently not in work, education or training. Creativity Works supports young Londoners with the skills they need and access to opportunities within creative industries. Around 80% of young people who complete Creativity Works move into work or further education.

Supported by the Berkeley Foundation and Citi Foundation; delivered by A New Direction (A.N.D.) and Media Trust

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London’s creative sector is an economic powerhouse. Jobs in creative industries have been growing at three times the rate of other sectors, with one in six jobs in London in the creative economy (Department for Digital, Culture, Media and Sport; Mayor of London’s Culture Strategy)

However, representation of young Londoners from black and minority ethnic backgrounds and from low-socio economic backgrounds is considerably lower among art organisations than the average across the working-age population. Over three-quarters (76%) of those employed in the arts in London are from homes where the main income earner worked in a professional or senior managerial role (Arts Professional).

Creativity Works has been designed to harness the opportunities presented by the size and growth of London’s creative sector and to help address the high levels of unemployment faced by 17-24 year olds. The programme is featured in the Mayor of London’s Culture Strategy under the mayoral policy to increase diversity within the creative workforce.

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Creativity Works Plus

Supporting young entrepreneurs and freelancers
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Freelancing is a major part of working in the creative sector, with nearly half of the creative workforce (47%) working for themselves (Creative Industries Federation). When we asked our Creativity Works participants whether they would consider this route, 40% expressed a strong interest and desire to explore freelancing in the sector.

That’s why we created Creativity Works Plus – an opportunity for young people who completed our Core programme to learn the skills and to gain experience that will help them move into self-employment.

Creativity Works Plus is taught in modular sessions made up of Freelance Academy taught events; budgeting, taxation and invoicing classes; hearing from and networking with industry professionals; and mentoring with inspirational role models from the sector.

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“I am leaving the course realising that I am a creative individual that wants to support and shine light on invisible communities…  Creativity Works has opened my eyes to see how easy it is to just get up and go out there and build content… now I have discovered my worth. I have a great CV, I have experience, and I deserve to be in this industry.”

– Beulah, Creativity Works participant

“We are thrilled and honoured to host such an engaged, attentive and energised group of diverse young adults. Diversity of people, of thought and of character is critical to a thriving community – something that we care deeply about at Facebook… help[ing] inspire the next generation”

– Josh King, Client Solutions Manager at Facebook

Our partners

A huge thank you to our funders and delivery partners for supporting Creativity Works. We could not run the programme without you.