The Wakati brand provides women with the power to spend less time styling their hair and more time enjoying their kinks, curls, and coils. Wakati emphasizes creating experiences for women across generations to embrace and celebrate the hair care tradition through branded partnerships. Additionally, by tapping into HBCU talent for brand development and building career opportunities, Wakati believes in empowering the community it serves to create shared experiences.
Wakati, meaning time in Swahili, gives women the space to respect where their hair has been and embrace the places they want it to go. Wakati centres around saving you time on wash day, creating memorable experiences, and empowering diverse communities.
They are supporters of Access Aspiration.