Our programmes

Our charitable activities focus on wellbeing, skills and employment and enterprise.
We work with young Londoners aged 4-24, with a focus on those from low income households who are in crisis or who are from vulnerable groups. We target our interventions in schools and communities in areas of economic disadvantage.
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Kitchen Social

There are estimated to be at least 500,000 children living in households experiencing food insecurity as a result of Covid-19. Holiday food and activity programmes like Kitchen Social are vital in helping to reach and support the hardest hit families.

Since 2017, the programme has provided children with a safe place to go during the holidays where they can socialise, take part in enriching activities and get a healthy meal. It also helps to alleviate the financial strains on families struggling to access food and childcare.

As a key part of the Mayor of London’s Food Strategy, Kitchen Social has a vital role to play in protecting young people from low-income backgrounds from learning loss and other negative impacts of holiday food insecurity and food poverty.

Supported by the GLA, Berkeley Foundation, Children in Need, and The National Lottery Community Fund.

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Count on Us

The Count on Us Challenge is an exciting pan-London maths programme, working with both primary and secondary schools to engage pupils in a range of maths activities to challenge, motivate and inspire.

By combining a series of mental arithmetic and problem solving tasks, the programme aims to make maths fun and improve confidence around learning as well as improving academic attainment, ultimately improving life chances and helping young people make a positive contribution to society.

Participating schools benefit from teacher training, a wide range of maths resources and accompanying teacher and pupil workbooks. The resources are implemented in schools with pupils honing their skills via in-school or inter-school tournaments. Teams are then selected with five pupils chosen to represent their school in local tournament heats, with qualifying schools making it through to the semi-finals and grand finale at City Hall.

The Count on Us Secondary Challenge is supported by the Jack Petchey Foundation. Both Challenges are delivered by The Maths Zone.

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Access Aspiration

Our latest research has shown that just 17% of London’s professional jobs are occupied by people from lower income backgrounds, compared to 30% nationally (One City, Two Worlds, 2020).

Our employability programme, Access Aspiration, is working to change this. Access Aspiration is designed to provide careers support and guidance for 16 –18 year old young Londoners who are making key decisions about their future careers but struggle to make links with employers.

In partnership with London’s business community, we aim to create more visibility of employment pathways by working with a range of schools and colleges to provide aspirational work placements and employer insights and help link employers to top young talent in communities they are struggling to reach.

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Creativity Works

A creative industries focused employability programme supporting 17-24 year olds who are currently not in work, education or training. Creativity Works supports young Londoners with the skills they need and access to opportunities within the sector. Around 70% of young people who complete Creativity Works move into work or further education.

The programme aims to build confidence and self belief by addressing the barriers they face in the industry and teaching young Londoners the transferable skills they need to overcome them.

As well as helping young people to access opportunities within the creative industries, the programme also inspires and motivates them to engage with broader career options.

Supported by Citi Foundation and delivered by A New Direction (A.N.D.) and Media Trust.

Mayor's Entrepreneur Programme

A competition to promote young entrepreneurs and find fresh, innovative ideas to reduce carbon emissions and offer students access to employability skills.

Students from across London, either as individuals or part of a group, come up with ideas to enter the competition. An expert panel of judges from each award shortlists the 30 best ideas to go through to the semi-final. The 120 semi-finalists attend a boot-camp style training session to get some additional training and tips on pitching. They then have two minutes to pitch their ideas to the expert judges who elect the top five ideas to go through to the final. The 20 finalists then get to pitch their ideas in front of a panel of celebrity judges and a live audience at City Hall.

In 2020/21, 1,117 students across 22 universities took part in the process.

Supported by Citi Foundation.

Impact Reports_Our Work

Impact Reports

Our charitable activities focus on:

  • WELLBEING: supporting children to be happy, healthy and motivated to learn
  • SKILLS: helping young Londoners to stay on track at school
  • EMPLOYMENT AND ENTERPRISE: increasing awareness of opportunities, preparation for employment and better access to employers

In 2021, we supported close to 40,000 young Londoners aged 4-24 across all 33 boroughs working in partnership with over 1,125 schools, 100 community organisations and charities, 220 employers and 400 volunteers, social enterprises, and local authorities.

Read our latest report to find out how our work helps young people to grow.