Firm Foundations

Teaming up with the Built Environment to level the playing field for young Londoners.


London’s Built Environment (BE) is of strategic importance to London yet young people from lower socio-economic backgrounds are struggling to get into the industry.

Our Firm Foundations campaign offers a unique opportunity to help transform the life chances of thousands of young Londoners whilst creating a stronger and more inclusive BE industry. We are inviting everyone who has a role to play to come join us and change the future of the industry for the better.

“I wasn’t aware of all the opportunities and pathways into a career in property. The wide range of work experience placements and business insights offer by the Mayor’s Fund for London opened my eyes to what I might want to experience in the working world. Without this, I would never have considered any of the roles I am now looking at.”

– Wumi 19, studying Economics at the University of Bristol


We aim to get 100 BE companies to join the campaign and commit to new action in the first year. In year 2, we will move to deepen engagement and influence across industry, education, and policymakers.

Companies involved will be asked to sign our Diversity Pledge, championing D&I practices and delivering one new action within 6 months of signing. The campaign will also offer a menu of opportunities for signatories to increase their engagement with schools and improve on their diversity strategy.

To get involved, get in touch.


Signing up to the Built Environment Diversity Pledge is free.

We are here to help you on your journey and offer optional support:

Draw on our FEE-BASED CAREER GUIDANCE programme, Access Aspiration, which brings business and 16–18 year olds together through high-quality work placements, insight days, webinars and workshops. The programme targets schools in boroughs where a high proportion of students are eligible for Pupil Premium and report a lack of access to businesses. So far, the programme has supported more than 8,200 students and delivered over 20,000 EMPLOYER ENCOUNTERS.

Internal and external publicity for your company and the opportunity to take part in our ‘Stories and Voices’ series.

Special access to learning events, resources and networking opportunities.

Our Partners

The Firm Foundations campaign is delighted to be working with the following organisations.

Diversity Pledge

In addition to the above, the following organisations have signed up to the Firm Foundations Diversity Pledge.