Sojo also creates space for discussion around sustainable fashion “What I needed was a really easy and hassle-free way for me to get my clothes altered and repaired – that’s when Sojo was born.” Sojo’s mission is to give clothes a second chance to keep them out of landfill for longer. Sojo made the 2020
Aeropowder – from idea to market
Could feathers be the future of sustainable product design?
Innovation design engineer Elena Dieckmann and biological scientist Ryan Robinson believe so – and set up Battersea based company AEROPOWDER to prove it. Today they employ seven staff and are exploring different global markets. But when they entered the 2016 Mayor’s Entrepreneur competition they just had a bright idea and plenty of determination.
“Without the competition [the company] just wouldn’t exist today – the competition was the first step to give it life.
If we hadn’t entered, I’d probably just have gone on applying for jobs.” says co-founder Ryan.
Their idea was fuelled by feathers produced by the 134 million chickens consumed every day. Normally these natural by-products are thrown away, but the pair saw an opportunity to unlock their potential, transforming them into a high performance insulation textile that could be used as packaging.
Support from expert mentors Ryan says that the pair found advice and support from expert mentors one of the most
valuable parts of our programme. This helped shape their big idea into a pitch that appealed to potential investors while honing their presentation skills.
“It’s about framing the story of what we were trying to do”, he says. “We practice-pitched events with mentors and
they were like ‘Use this line or say it like this … this is the structure’ – which is helpful. It’s good practice.”
The judges were impressed, and crowned them our 2016 Mayor’s Entrepreneurs. Since then AEROPOWDER has gone from strength to strength, winning accolades and awards from big names like Shell and Innovate UK. Even better, the team has just successfully raised £500,000 through crowdfunding, which will help them scale production. Ryan says that right now his job satisfaction is eight out of ten – but that there’s always room to grow and be better. “Overall I’m quite happy. But I never want to sit and say ‘that’s it, I’m done’. I’m always looking for how I can learn something new. So there’s always room for improvement”
Cosi Care eczema relief – 2019 Creative Industries winner
Lauren Bell, 2019 Creative Industries Award winner, Cosi Care “When I entered the competition, I was a designer. Now I am an entrepreneur.” Lauren Bell, used her experiences with chronic eczema to create Cosi Care – a line of products to relieve the symptoms of eczema and other skin conditions. Designed with children in mind,
Fighting electronic waste – 2018 Tech finalist
Re-inventing the circuit board for the circular economy Tech Finalist at the 2018 awards, Jiva made it through to the finals with their key product Soluboard. Soluboard is designed to be a replacement for the plastic base of circuit boards used in all our electronics. The boards are made with natural fibres and a number